Design Process Distilled

Sure, we’re experts at designing brands and labels and promo pieces. But that doesn’t mean jack if the design isn’t built on a solid foundation of strategy and purpose. In fact, the majority of our work process happens before we even start pushing pixels around. You’ve heard of the 80/20 Rule, right? Well, the same thing holds true around here.

Every project starts with us asking smart questions, listening to the answers, and learning what’s important. THEN we design something awesome. Then we do it all again. This is a circular process, and it works a lot like a column still. Stuff percolates up through, runs back down to be further refined. Then the very best stuff comes out at the end, distilled and refined into exactly what it needs to be.